Shopping great in Second Life is something that takes a while (or a really patient and fashion conscious friend) to master. Most of this is because Second Life is really not like the First Life – and we realize this because of the things in the first life we take for granted: media (television, radio, the internet) and organized shopping areas. In the Real – if I want to look like a GQ model, I know where the high end mall is, and I just drive there, or order things online from retailers and designers I trust.
In second life, those tools just aren’t there and often have to be greatly accentuated by tools in the first life. Although we can now access internet media in-world, these are still nothing more than a portal back into the first world, and there’s still the problem with organization. Fashion blogs help a lot – and are still relied on by many fashion conscious residents – but, we’re still quite reliant on the skill, the retail-establishment awareness, and the activeness of any blogger in question.
SL Search is essentially the “yellow-pages” of SL (and about as useful when looking for high-end fashion). Fashion Hunts, fairs, and update groups fill in the gap, but again, they’re not as instant as those “shopping pangs” might dictate.
To combat this, we at fantôme have come up with a more useful tool, something to assist the fashion conscious male to shop like a fashion blogger! (after the jump)
I remember my first “hunt” … I was really excited to get started, looking for clues and freebies, but the best part was finding new places to shop. When I started SL, there wasn’t a lot of quality clothing options for men, and these new ways of exploring SL’s commercial venues was a great way to match motivated shoppers with eager retailers.
I also enjoy the fashion fairs as well, but often, both can be lagged out – making it difficult to move, especially on weekends.
To combat “event-related” lag, I’ve created Shopping HUDS for Men, and our latest edition matches men with lindens to spare with those that make the HOTTEST clothes in SL. One touch of a button takes you right to the mainstore of SL’s most creative designers – no more waiting, no more sorting through tons of blog posts to find out where everyone’s shopping.
We’ve also released HUDs for Men’s Hair, and Men’s Bodies (skin/shapes) … and if you look around the store, you might even find a … well, I can’t talk about that until next week!
Check us out inworld or online!
Looking good doesn’t have to be hard, and it doesn’t have to take a lot of time. The best way to find the sexiest body possible isn’t by having your girlfriend IM the cutest people she can find in the club (you don’t really want her doing that, do you?) or having that fashion-challenged friend of yours drag you to the freebie dumps … it’s by using fantome’s MEN’S BODIES shopping HUD and letting it do the hard work for you.
Simply click any of the numbered buttons, and be instantly transported to one of Second Life’s top-ten hottest male skin/shapes vendors in SL! Whether taking that journey to those or the dozen other vendors listed in the enclosed notecard, you’ll just be a teleport away to the avatar of your dreams!
Available online, or directly in SL! We don’t make the best bodies in Second Life, but we DO show you where it is!
As we mentioned last week, shopping in SL can be difficult for a variety of reasons, and although there is never a shortage of opinion on where to find good fashion products for men, there is an enormous shortage of unbiased opinion. Hunts, fairs, SL classifieds, and even blogs rely on the promoter’s relationships with content creators, and the content creator’s willingness to participate.
That’s complex, and you – the shopper – don’t really care about all of that (and neither do we). You want access to best stores NOW … and so, we introduce another avenue to make that happen for you …
So, summer’s over and we’re back working on new innovations for shopping in Second Life. Over the next few weeks, we will be rolling out a new product aimed at cutting through the veritable molasses that is shopping in Second Life, but rather than just spit it out, I’m going to sit down with a dear friend (who’s polishing her interviewing skills) and roll it out the old-fashioned way …
MT: So, Phantom, thanks for interview … I guess I should start this out by asking about your current projects leading up to this.
PR: Well, I started SL in late 2007, and shortly after getting my bearings, I started a little shop called “SLBest,” and the purpose was to create something akin to Consumer Reports for SL markets. I was very fortunate when a friend opened a club (that was rather popular for a while), and I was able to set up shop right outside of his door. While it didn’t pay for my car note, it was successful enough to pay my SL expenses for some time.
Eventually, when LL started discouraging the use of their name in branding, I changed the name to “Phantom’s List,” and eventually I weaved the product into my blog, “Phantom’s Republic,” which was also very successful for some time.
MT: But, that’s not up anymore, and you were gone for a while. Tell us what happened.
fantôme is finally open with five shapes for men crafted by the team responsible for the store. Besides the two we’ve described in previous posts, we’ve rejuvinated three more that we sold another another brand (we tried various marketing approaches before this one worked), and dressed them up nicely as well.
Come by and check them out at our new homestore, or on marketplace!
TIMOTHY – a unique blend of culture, fragility, and style; a new tulip of spring, breaking toward the sky after a cold, dry winter.
Our MAN of APRIL body shape & styling card is available for sale only at fantôme, both in-world and in marketplace.